In this episode: Brands slam your donors with thousands of marketing messages per day. This means your communication needs to be more focused than ever before. The only way you can speak to the right people at the right time about the right things comes down to your segmentation. Organizations that approach fundraising from a data-driven approach succeed in rising above the noise. Framing messaging within a donor’s motivations enables you to engage them more deeply with your cause.
Organizations that approach fundraising from a data-driven approach succeed in rising above the noise. Framing messaging within a donor’s motivations enables you to engage them more deeply with your cause.
What you’ll learn:
- What motivation-based segmentation means
- How clustering can help you identify segments based on motivation
- Tips to get started if your data is all over the map
If you missed the last episode of the Pursuant Listening Experience, be sure to check out Direct Mail is Alive and Well. Listen to it in the car, on the train to work, while you’re doing the laundry or while taking a walk. We hope you enjoy it! Be sure to subscribe in your favorite podcast player like iTunes, Google Play, or Stitcher.
The first impression a donor has of your organization can make or break your chances of acquiring them — and it only takes a few quick seconds.
That puts a lot of pressure on today’s nonprofits to not just deliver a goodfirst impression, but a phenomenal one. You have to provide a memorable and meaningful experience that compels donors to take action and leaves them wanting more.
With so much riding on a single moment, how can your organization create exceptional first impressions that convert donors and lead to long-term donor loyalty?
In this resource you will find:
- Six guiding principles of an effective acquisition strategy (from mindset to metrics)
- How to identify your organization’s unique value and use that insight to accelerate acquisition
- Powerful creative techniques to tell your story and inspire donors to take action
Download The Art of First Impressions today to ensure your organization creates first impressions that leads to a lasting impact.
At Pursuant, we believe the right combination of strategy, analytics, and creative storytelling will enable your organization to capture the hearts of your best donors.
In this resource, we break down each of these key components and share proven tips on how you can optimize within your acquisition efforts to make more meaningful first impressions with donors and drive loyalty to your cause.