Hilary Noon has 20+ years of experience in the non-profit sector having consulted on projects nationally and internationally to enable organizations to leverage market insight to accelerate the achievement of their missions. In her role of Executive Vice President of Insight, Analytics and Experience at Pursuant, Hilary serves as the leader for analytics program strategy and drives the innovation engine for the company. Hilary is responsible for staying abreast of commercial and non-profit market trends and listening to client feedback in order to optimally align technology, data and insight to enable best in class donor experiences and enhanced fundraising results.
Immediately prior to coming to Pursuant, Hilary spent a number of years with the American Cancer Society (ACS). Under her leadership, the National Insight and Experience Team at ACS drove critical business decisions across all signature fundraising activities, defined a consistent experience score for the Society, quantified and predicted the relationship between experience and revenue and identified primary drivers of consumer involvement. Her team was recognized as leaders in the innovative application of insight to strategy through the receipt of Forrester Research’s ‘Outside In’ Award for their Voice of Customer program.
Hilary has consulted on projects with the National Geographic, the Nature Conservancy, the National Park Service, the Girl Scouts USA and the US Agency for International Development. She holds an undergraduate degree from UC Santa Barbara and advanced degrees from San Francisco State and the George Washington University School of Business.
When not helping clients derive meaning from data, Hilary loves to spend time outdoors with her husband in the San Francisco Bay Area, where she calls home.