Emotions drive most of our decision making, whether we like it or not. If you’ve ever seen the animated Pixar film Inside Out, you can probably relate to this idea. Your donors are no different. The more clearly you understand what motivates individuals to give, the more clearly you can understand who needs to be involved with our mission, and therefore to whom you should tailor your acquisition efforts. The secrets to donor loyalty are almost always hidden within your data.
Webinar: Decoding Donor Loyalty: Using data to accelerate acquisition and donor loyalty
In this webinar, you will walk away with:
- Who to engage with your organization and how to identify ideal donors
- How to tap into behavioral insights and motivations to engage with your organization
- How to create and scale the ideal donor journey that starts at acquisition
Through using smart acquisition strategies, nonprofits can grow and cultivate the relationships for ultimate donor loyalty and lifetime value.