In this episode: Brands slam your donors with thousands of marketing messages per day. This means your communication needs to be more focused than ever before. The only way you can speak to the right people at the right time about the right things comes down to your segmentation. Organizations that approach fundraising from a data-driven approach succeed in rising above the noise. Framing messaging within a donor’s motivations enables you to engage them more deeply with your cause.

Organizations that approach fundraising from a data-driven approach succeed in rising above the noise. Framing messaging within a donor’s motivations enables you to engage them more deeply with your cause.

What you’ll learn:

  • What motivation-based segmentation means
  • How clustering can help you identify segments based on motivation
  • Tips to get started if your data is all over the map

If you missed the last episode of the Pursuant Listening Experience, be sure to check out Direct Mail is Alive and Well. Listen to it in the car, on the train to work, while you’re doing the laundry or while taking a walk. We hope you enjoy it! Be sure to subscribe in your favorite podcast player like iTunesGoogle Play, or Stitcher.

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