Many nonprofits don’t think of themselves as brands — which marketing guru David Brier argues is a huge missed opportunity. David is the author of “33 Steps to Transform the Brand You Have into the Brand You Need.”
In our latest Pursuant Listening Experience, Brier explains how nonprofits can drive deeper loyalty with their donors. By using their brand strategically, nonprofits can tap into donors’ values, priorities, and motivations to create incredibly profound engagement. The magic happens when donors start to see their interactions with a nonprofit as a relationship, not a transaction.
In this discussion, David shares his thoughts on:
- Tactics legacy brands use to keep their fans
- How to move beyond a transactional relationship with donors
- The biggest brand mistakes and pitfalls that your nonprofit should avoid
This is part one of a two-part series.
If you missed the last episode of the Pursuant Listening Experience, be sure to check out Why Taking a Bold Stand is Valuable for Your Nonprofit’s Brand. Listen to it in the car, on the train to work, while you’re doing the laundry or while taking a walk. We hope you enjoy it! Be sure to subscribe in your favorite podcast player like iTunes, Google Play, or Stitcher.